Tag Archives: Inspired

Get Inspired and Refreshed: Iceland Spa Vacations

This extravagant escape provides pampering galore! Stay in Reykjavik’s elegant Hilton Reykjavik Nordica Hotel and Spa and indulge in luxury treatments with mineral salt baths, Icelandic lava therapy, a Finnish-style sauna, a relaxing Fire and Ice massage…and more. You’ll return home refreshed in body and spirit. Find out more at: www.icelandair.com
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What “Inspired By Iceland” is trying to Achieve

What “Inspired Iceland” is trying to Achieve

Article by David Brooks

Iceland is a country that relies on tourism and ever since the volcanic eruption of Eyjafjallajokull, travel to Iceland has dropped precipitously. Enter Inspired by Iceland.

Eyjafjallajokull (translated means: island mountain glacier) started erupting in April 2010 and, as we all know, disrupted air travel for weeks, stranding tens of thousands of unlucky souls. This cost the airlines billions of dollars and has also cost the numerous businesses in Iceland who rely on tourism. Einar Torfi Finnsson, Chief Marketing Officer of Icelandic Mountain Guides says,…”tour bookings, since the eruption began dropped immediately. But, even though air travel has resumed to near normal levels, people aren’t coming to Iceland for holidays.” Einar went on to say, “people have the perception that somehow Iceland is a disaster zone and that travelling here would be unsafe or somehow unpleasant. This is not the case. Though there was damage to local farms and a few roads, for the most part Iceland is operating as normal.”

I know this first hand. I had the opportunity to travel to Iceland in late May and am happy to report that I spent a fair amount of time wondering where all the damage was. The only evidence I saw was the bridge, located very near Eyjafjallajokull, that was purposely torn-down, in sections, by engineers (to allow flood waters to pass by the bridge without completely destroying it). This bridge is about 2 hours south of Reykjavik and I passed over this bridge on my way to Skaftafell National Park. It was along this section of Iceland’s ring road, heading south, that I noticed the most damage, mostly in the form of pervasive ash.

But, still I was left to wonder, where was all the damage? What is all the media hype about? Back in the US, watching the news coverage of the volcanic eruption would leave you to believe that Iceland was experiencing some kind of armageddon. I am not trying to make light of the disruption to air travel – that was like armageddon. But in Iceland, just one month after the eruption began, there was little direct evidence of any damage.

Enter Inspired by Iceland. This marketing campaign/project was started by the actor Viggo Mortensen and a few others to get people coming back to Iceland by sharing their own stories about how Iceland has inspired them. Apparently, Iceland has some powerful allies; in the short period of time the site has up, it has accumulated hundreds of stories, videos, and photos from everyday travelers to politicians, stars and powerful business people – all trying to spread the message that Iceland is still here and still beautiful. The project was funded by the Icelandic Tourist Association.

And, Iceland tends to inspire. You can’t help it. Iceland reminds people that the earth was once wild and clean and beautiful. Iceland has clean air, clean water, unique and exotic landscapes, and open spaces so you can be alone with your thoughts and nature. Or, if you want to party like you have two livers, Reykjavik, the capital city has a rather infamous nightlife. Either way, Inspired by Iceland urges people to come experience Iceland first hand, then share your experience with others.

So, what inspired me? I did two Iceland tours. One where I got to ride in a super jeep onto a glacier and the other, a glacier-hike day tour near Skaftafell National park. They were both amazing experiences. – David Brooks

About the Author

David Brooks is an Iceland travel enthusiast and part-time writer.

Inspired Iceland making its mark – Hotels in Reykjavík busy as ever

Inspired Iceland making its mark – Hotels in Reykjavík busy as ever

Article by Tate Travis

The recently launched website, http://www.inspiredbyiceland.com, seems to be quickly making its mark. The website which was launched a few weeks ago amid concerns that the volcanic eruptions in Eyjafjallajökull and the following difficulties with air travel had caused many visiting tourists to cancel their vacations in Iceland this summer.

After a slow start to the season it now seems that business is picking up and in the last couple of weeks of great Icelandic summer weather, the downtown area of Reykjavík, touring- and recreational companies and hotels in Reykjavík have been brimming with happy and sometimes slightly sunburnt visitors.Many credit a lot of this to the afore-mentioned website. Inspired by Iceland is highly innovative, informative and above all interactive website that highlights Iceland many exciting possibilities.

It contains live streaming content from seven distinct attractions in Iceland. Including the Blue Lagoon, Geysir and Gullfoss, Jökulsárlón and the downtown area of Reykjavík. The website also contains a section that details all the necessary information for curious visitors, from accommodation to recreation and culture and shopping. The most vibrant factor of Inspired by Iceland is though the highly accessible design and the integration of personal and interactive material.

The website encourages its visitors to supply their own pictures, stories and videos of why they are inspired by Iceland. Among the many noted Icelanders that have participated are Björk and Sigurrós, of course, but the most fascinating part is the amount of personal accounts of either amusing or informative content that the public has posted on the site.The campaign seems to have hit the spot and the tourism industry is again in full flow. Yesterday the American director Eli Roth published his Inspired by Iceland video on the site and just a couple of days ago the site was voted one of the top internet sites that publish live streaming content. So for once, Icelanders seem to have gained the world´s attention with their own agenda, without any aid from its sometimes brutal natural forces and dire financial management.

About the Author

The recently launched website, http://www.inspiredbyiceland.com, seems to be quickly making its mark. After a slow start to the season it now seems that business is picking up and in the last couple of weeks of great Icelandic summer weather, the downtown area of Reykjavík, touring- and recreational companies and hotels in Reykjavík have been brimming with happy and sometimes slightly sunburnt visitors.

Inspired by Iceland – Campaign breathing new life into Icelandic tourism

Inspired by Iceland – Campaign breathing new life into Icelandic tourism

In the wake of the volcanic eruptions of Eyjafjallajokull, the ash fall and corresponding trouble it caused in international airline transportation, the Icelandic tourist industry was in a bleak mode. Visits in the month of April had decreased to the amount of 22% from the previous year and the tourist board estimated that in total 100.000 fewer visitors would make the journey to visit Iceland than had been anticipated. For such a small market the losses of income that decrease would have in store were estimated to contain a significant proportion of the foreign currency in Iceland.
To address this unprecedented situation all the major travel- and tourist companies joined together with the Tourist board of Iceland to create a marketing venture designed to maintain Iceland´s position as a viable tourist attraction. All in all over 70 different associations have been involved in creating the campaign. Due to all the diverging interests among the participating companies the main goal of the campaign has been to highlight Iceland´s qualities and attractions, listing its culture, cuisine, recreational options and of course the vast unspoiled landscape. The focus has been put on stressing the fact that despite the volcanic eruptions and the financial sectors difficulties life goes on in Iceland. Icelanders still go on about their everyday life like they normally would, they still go on mountain hikes during the weekends and so forth.

The most remarkable aspect of this campaign is that it encourages the whole nation of Iceland to use social mediums like Facebook, Twitter and YouTube in order to gain interest in the campaign and its message. The use of all the other mediums is to point towards the campaigns website. Hence the participating people of Iceland are in a way affiliate marketers, without being fully aware of that. Most of them have been caught up in the wave that participating is fun, somewhat patriotic and will help the economy of the nation.

In short the Inspired by Iceland website is a highly innovative, informative and above all interactive site that highlights Iceland´s many exciting possibilities. It contains live streaming content from seven distinct attractions. Including the Blue Lagoon, Geysir and Gullfoss, Jökulsarlon and the downtown area of Reykjavik. Along with the customary and useful section that details all the necessary information for curious visitors, from accommodation to recreation and culture and shopping, the most vibrant factor of Inspired by Iceland though is the highly accessible design and the integration of personal and interactive material. The website encourages its visitors to supply their own pictures, stories and videos of why they are inspired by Iceland. Many noted Icelanders like Bjork and Sigurros have participated, but the most fascinating part is the amount of personal accounts of either amusing or informative content that the public has posted on the site.

At this juncture it seems the campaign has been fairly successful. Some international celebrities like Viggo Mortensen, David Byrne, Stephen Fry and Dame Kiri de Kanawa have pitched in with some original material on why now is the best time to visit Iceland, and by doing so have helped the campaign gain some much needed publicity. For once it seems that the Icelanders have managed to gain the world´s attention with their own agenda, without the aid of their sometimes brutal natural forces or dire financial management.

Vincent Pierce is a freelance designer and photographer based in Reykjavik. He has worked as a consultant on many tourist related ventures. His interior design work can be found in various shops and hotels in Reykjavik.