Category Archives: Iceland Culture

Bobby Fischer granted icelandic citizenship

When Reciprocity Becomes Persuasive

Article by Janice Jenkins

bobby fisher

It is a universal fact: reciprocity is a norm that obligates people to repay one’s kindness with another act of kindness. This is a very important factor to consider when creating your marketing campaign such as your poster printing. In order for you to be persuasive, you need to apply reciprocity in the message in your color posters.

People normally are compelled to return a favor that was given them. A very strong example of this is when Iceland grant citizenship to former world chess champion, Bobby Fischer. He was considered as an outlaw in the U.S. because of his high profile speeches on the 9-11 incidents where he spoke highly of the hijackers. Nevertheless, despite that, Iceland, a loyal ally of the U.S., welcomed Fischer with open arms and granted him citizenship.

Why is that? One reporter in Iceland said it all- Fischer put Iceland on the map when he beat another chess master, Boris Spassky during the 1972 World Chess Championship match. The match was considered as a high profile one considering that it was played during the height of the Cold War. Hence, it was dubbed as the Chess Match of the Century.

For more than 30 years, the Icelanders cannot forget the significance of what Fischer gave to the once unknown nation. Because of the match, people in Iceland remembered it and were keen on repaying the favor by providing Fischer with refuge when he needed it. This is despite the fact that many people were not too keen on his rather eccentric personality.

The event just proved that reciprocity is indeed an important and potent tool to have when you need to persuade people to do what we asked of them.

Reciprocity drives each individual to apply fairness and equality in our everyday interactions and dealings with other people. When we receive an act of kindness or unsolicited gifts especially from a stranger, we are obligated to return the favor. This allows us to build relationships founded on trust.

And that trust encompasses even those whom we do not like. It is like an indiscriminate norm that allows people to pass on the benefits of reciprocity even to those people who are unlikable.

The norm of reciprocity then is a powerful and useful insight to have when mounting your poster printing campaign. It transcends likeability and has the influence to make your marketing campaign such as your color posters noticed and remembered. Instead of asking yourself who can help you get more profits; it is far more productive to ask whom can you help. Whom can I do a favor? Who can benefit from my business? Our target clients will have more positive response to our offers when we first provide for their needs and concerns.

The bottom line is that reciprocity goes a long way in making your poster printing more persuasive and convincing. A little favor on your end can do many wonders to your customers, and eventually, a lot of good to your color posters when your message conveys even the toughest requests.

For comments and inquiries about the article visit: Color Posters, Poster Printing

About the Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

My Love-Hate Relationship with Iceland

My Love-Hate Relationship with Iceland

Article by David Brooks

I was originally going to title this article, “Why I like Iceland” But the truth is that title doesn’t express my true feelings about this country. The truth is far more complex.

There’s a great line in one of my favorite movies, “Lawrence of Arabia” where Lawrence is speaking to Auda, the leader of the Howeitat, who is very effectively convincing him to join him in his battle against the Turks – something he didn’t know he wanted to do but ends up agreeing to anyways. In the end, Auda, realizing that his mind has been changed for him, says to Lawrence, “You trouble me like women.” That line expresses how I feel about Iceland.To me, Iceland is like a difficult but beautiful woman, a woman that is mysterious and alluring, deep and brilliant, strong and proud, and yet sometimes shockingly callous, aloof, shallow and ignorant. Yet, I keep coming back. I keep trying to understand the mystery and get my mind around her many complexities.

I lived in Iceland for two years, from 2004-2006. And to paraphrase a famous quote from Charles Dickens, it was the best and worst of times. During that time, I don’t think I ever got comfortable with the people, the language, the culture and certainly not the weather. And to add to Iceland’s mystery and challenges, it is just a tiny island way out in the North Atlantic not far below the Arctic Circle. It’s cold and blustery and almost never warm – much like the people.

But every once and a while, the sun shines and the temperatures rise and the warmth and beauty is breathtaking, making all of the misery and hardship seem worth it.For this reason and many others, living in Iceland is not for the feint of heart. I believe it requires a high degree of emotional intelligence; either that or none at all. If you are somewhere in the middle, like I was, this chilly mistress will get in your head and make you doubt yourself in ways that can be cruel. In that sense I failed, at least initially. What I learned about myself while living in Iceland took me years to process and integrate. In short, I had to grow up and stop worrying about what people thought of me. I also had to learn patience. So, in a strange way, Iceland was a very real and direct part of my becoming an adult. But like a tough teacher or lover that forced you to be better, you resent the method but later, appreciate and respect the lesson.There is much to respect and love about Iceland. It is a country with an incredibly rich and long-standing history.

Take for example the Icelandic sagas, an amazing series of stories about life in Iceland, some of which were written almost a thousand years ago in a language that is still used in Iceland today. These sagas tell the tale of hardship, death, love, families and power. They also tell tales of a people that managed to eek out a living on an isolated, inhospitable island. The country had a parliamentary democracy in 938 A.D., called the Althing. And, Icelander’s were very early explorers, braving the cold, open ocean in small crafts. They scraped out a living on this tiny island for over a thousand years by what seems best described as pure gumption.

This deep respect for history is embedded in every Icelander, who by nature is reserved, proud and aloof. They know they are special even if the world does not. Maybe that’s what draws me to them, their deep abiding knowledge that they are unique and strong. There is a self-assurance in Iceland’s people born of the certainty of their lineage and the knowledge that they have endured much hardship and lived to tell the tale. And, the memory of this has forged its genetic imprint on every last damn one of them.

About the Author

David Brooks is a freelance SEO consultant, geothermal energy advocate and former Iceland resident. He is also a proud supporter of Iceland’s geothermal energy development and seeks to promulgate their expertise building and designing geothermal power plants.

Magnificent literature of Iceland

Magnificent literature of Iceland

Article by Asberg Jonsson

Till a few years back, Iceland was also known as “the unknown land”. But for few years now, it has been given a new name i.e. “the land of  unknown surprises”. This name is given by all those tourists and visitors who have visited Iceland and witnessed these surprises themselves. Every tourist going there has only one impression in his/her mind. To see and to feel which has never been seen and never been felt before. This is Iceland-the land of surprises. Almost every visitor to Iceland wants to enjoy its untouched and unspoiled nature and also its historic background and literature. People come here to enjoy and to come closer to nature and every kind of adventures.

Let’s talk about the literature of this very splendid north European country “Iceland”. The main Icelandic literature was formed by the inhabitants of Iceland at the time of country’s settlement way back in ninth century. Because Old Norse and Icelandic are the same language that’s why, sometimes, Iceland’s medieval writings are also called Old Norse literature.

The main attraction of Iceland’s literature is the saga of medieval periods. These sagas were written between twelfth and fourteenth centuries. Sagas are basically stories about Norwegian kings and real legendry heroes. These heroes include both man and woman from the land of Iceland as well as Scandinavia. These sagas were initially composed into a prose by unknown authors. It is believed that they have been hugely recited by people and storytellers before getting written into books. Although, no original manuscript is available or exists, but there are some transcripts and collections. These are the revision and extension of the originals.

Handrit-Ágrip_af_NóregskonungasögumHundreds of sagas were written during medieval period in Iceland. These sagas are basically divided into four main parts.

[1] “The Sagas of kings” which includes snorri sturluson’s ‘heimskringla’. This saga outlines the stories of rulers of Norway from ancient time till 1777 AD.

[2] “The sagas of knytlinga” which consists the stories of Danish kings from gorm the old to canute.

[3] “The legendary sagas or the lying saga” which includes the real stories and some fantasies of romance and love stories of knights.

[4] “The sagas of Icelanders”, this category consists the whole account of the so called saga age [900 to 1050 A.D].

This category includes some evergreen sagas like Egil’s saga-the life of warrior poet; laxdaela saga-a triangular love story; gisla saga-the tragic tale of a hero. These sagas are considered the best in Icelandic literature history because they are full of complexities of human and social conflicts.

The same way i.e. the writing form of sagas was used in thirteenth century to write the contemporary history as it was also evolving around the important personalities of that time. This is popularly called “the saga of sturlunga”. This saga narrates the gruesome details of the thirteenth century which led to the conclusion of Old Icelandic commonwealth. Some other historical writings of medieval Iceland includes “the islendingabok” [the book of the Icelanders] by Ari Thorgilsson and “the lananamabok” [the book of settlements] which is also probably written by Ari Thorgilsson. Icelandic literature also includes “eddas” and the “skaldic poetry”.

After the initialization of fourteenth century, the literature of Iceland declined. It is believed that from 14th century to 19th century, nothing has been written but still the Icelandic literature has got everything, a typical literature history requires in making it notable in this world.

About the Author

Asberg Jonsson is the manager of Iceland Visitor, a company specializing in packages for Vacation in Iceland and day tours in Iceland. For more information visit www.icelandvisitor.com

The strong culture and heritage of Iceland

The strong culture and heritage of Iceland

Article by Dagur Jonsson

Iceland is a country located in the north of Europe. The surprising thing about Iceland is that although entire Europe is connected with a very good network of railways, this is a country which can be accessed only by air transport or sea transport. The culture of this country is full of amazing colors. Infact it was because of the culture and somewhere the expectation of freedom and adventure that motivated early Vikings to settle here way back in ninth century.

Basically, it is believed that Icelanders are of Scandinavian origin with a small mixture of Celtic blood. Even now also, for every individual in Iceland, their freedom and self-respect is the thing the matters the most. The political stability is displayed in the world’s oldest parliamentary democracy. Tourists going to Iceland will notice a fact that most of Icelanders are of a classless society and that they still have a very strong literary tradition. Interest for cultural heritage of Iceland is inbuilt in every child that takes birth there and probably, this is the reason why the cultures and traditions of Iceland look very fresh. People of Iceland consider cultures and traditions as the identity of their older generations and a treasure for the generations to come. This statement is very strongly supported by the writings in Icelandic sagas and literary writing works of medieval period. Remember that these works are regarded as the classics of the world literature. Creative arts and performing arts are thriving very successfully in Iceland and it’s very heartening and motivating to see this in a land which has total population of just around three hundred thousand.

It is believed there, that the culture of Iceland is as broad as its landscape. Let me tell you that Iceland has much more than raw and unspoiled nature. Icelandic Writers, composers, actors, artists and musicians, all are very famous in the world. Some of these famous names are the names of Halldor Laxness, Jon Leifs, Kristjan Johansson, Sigur Ros and Bjork. The first class attractions of Iceland include the very famous Reykjavik art festival, the museums and the restaurants made in ancient arts. In addition to these, there are various art galleries and museums in and around Reykjavik area. The good thing about Iceland is that every region there have its own museum [urban and rural] to display the local history and facts about the atmosphere of that region. No doubt, museum of every region is worth a visit which can give you a closer view of Icelandic life and culture of both past age and present age. There are more than 15 public and private libraries in the capital area of Reykjavik. The most famous are the National and University Library of Iceland and Headquarters of Municipal Library. Every book and document related to Iceland’s past, present and future are available here.

In the past few years, music of Iceland has broken its shackles and spread all around the world and this is all because of huge success and fame gained throughout the world by some superstar musicians of Iceland like Sigur Ros, Mum, Mugison, Bjorg and The Sugar cubes. However, Iceland is not short of artists of classical, jazz, folk, experimental, dance, pop and rock music. There are many music stores in the shopping malls in Reykjavik which can provide you the huge variety of Icelandic music right from sixties to present date.

Although Iceland is considered a much unknown country to the world but the culture and the art is not unknown, Infact it is creating waves and the world of arts and cultures.

About the Author

Dagur Jonsson is the editor of Iceland Guest, a website specializing in tourist information for travelers to Iceland. For more information visit www.icelandguest.com

Beyond the Guidebooks: Five Tips for Visiting Iceland

Beyond the Guidebooks: Five Tips for Visiting Iceland

Article by David Davies

With its strange, barren lunar landscape and extraordinarily civilised and cosmopolitan city culture, Iceland is one of the most fascinating and alluring countries in Europe.

Most people who visit here find themselves drawn back by the people, the culture and even the changeable weather.

Five Tips For an Enjoyable Visit

Before you take the plunge and book your holiday here are five tips that should make your time more enjoyable:

Icebreakers

Iceland’s very own low-cost airline ‘Iceland Express’ offers flights from both London Stansted and Gatwick, and from many other European cities.

If you’re flying from the UK and you’re planning on parking at Gatwick it pays to book in advance through a company such as Essential Travel – they offer up to 60% discount on the list price of Gatwick Airport Parking.

Danger: Hot Water!

Iceland is situated on a geothermal hotspot and the islanders use this very much to their advantage with Geothermal power plants supplying much of the island’s electricity and hot water pumped straight into the home already pre-heated.

This disadvantage of this to the uninitiated is that the water is very nearly boiling when it comes out of the tap – a scalding 80 degrees in fact. Exercise caution when turning on the shower – and don’t mind the faint whiff of rotten eggs, it’s just the natural sulphur in the water.

When Dining Out, Ignore the Guidebooks

Most of the guidebooks that cover eating out on the island list the famous “old school” restaurants like Tvier Fiskar or Einar Ben. These are good for experiencing Icelandic specialities like puffin or whale; however eating there midweek or off-season you can easily find yourself the only table in the restaurant.

If you want something a bit more lively, take to the streets and see where the locals go – the restaurants in downtown Reykjavik are funky and cosmopolitan with modern European bistro food taking center stage rather than rotten shark.

Don’t Faint When You Get the Bill!

Eating, drinking, shopping and pretty much everything in Iceland is more expensive – hardly surprising when you realise that most fresh produce has to be imported.

However, unless you choose to dine at the most expensive restaurants in the capital, you can expect to pay slightly more than New York prices – around meal for a three course with wine would be typical.

Pubs too are slightly more expensive with beer coming in at around a pint – not far off the typical -7 we’re getting used to paying in the US.

Nightclubs are a different story – you could easily pay around for a beer but it’s common for Icelanders to do their drinking at home before heading out.

They Grow Bananas in Iceland

Oh yes, despite being on the Arctic Circle, Icelanders have rather cleverly used geothermal springs to heat large greenhouses – and grow bananas!

Finally, one last tip that stands for pretty much any destination is: make sure you have adequate travel insurance. Specialists such as AA Travel Insurance can provide appropriate cover whether you’re planning on going bananas in Iceland or you’re just there to admire the scenery.

About the Author

David Davies is a travel advisor and recommends that you take out travel insurance or annual travel insurance policy depending on the nature of your travels.

Iceland – a nation with rich history, beautiful people and breathtaking beauty

Iceland – a nation with rich history, beautiful people and breathtaking beauty

Article by Asberg Jonsson

Iceland though has a chilly name, is still known for the warmth that it exudes-be it its people or even its climate. It is a common perception that the Vikings were the first to settle in Iceland. But a few available documents after scrutiny have brought to light some newer facts. These documents speak of the people from British Isles being the first settlers in Iceland. Also the others suggest that the Icelanders are originally of Celtic origin. But the data on which these findings are based is very inconclusive and has many glitches. Hence this topic and the findings remain largely debatable.

Iceland has been ruled over by countries like Norway and Denmark. It is said that a Norwegian called Floki Vigerdason, who had settled here, named Iceland. Even the Icelandic law has drawn quite some inspiration from the Norwegian system.

Iceland is a very thinly populated country. But it is thanks to this that Iceland has been able to save the abounding natural beauty that it possesses. However it is a little costly, but still it is worth seeing and not giving a miss. It is exceptionally beautiful with all the geysers, waterfalls, volcanoes and hot water springs that dot its land all over. The best time to visit this country is the summer time. Wintertime is not very convenient especially for those who like to spend their time luxuriously and sightseeing. Nevertheless if you are one of those adventurous types, you will surely have plenty to do and see in Iceland. During winters say after august, Iceland is richly adorned with incredible scenic beauty. And for those who care to visit this place at around this time, they will surely not be short of any fond memories to take back home!

Iceland is a highly literate country with the literacy rate here being 99.9%. People here are passionate about poetry. Iceland has also produced a noble prizewinner in literature namely Halldor Kiljan Laxness. The most well known literary piece given to the world by Iceland are the ‘Sagas’. They have been written in the years 1180 AD to 1300 AD. These ‘Sagas’ have a detailed account of the history of Iceland, especially the heroes of Iceland who have been dealt with in them. These heroes have been glorified and all their fine qualities such as bravery, honesty, courage, etc have been extensively described in them.

Iceland has produced famous painters like Asgrimur Jonsson, Jon Stefansson, and Johannes Kjarval, the very popular sculptor Asmundur Sveinsson, the well-known opera singer Kristjan Johannsson and pop singer Bjork who sings for the rock band Sigur Ros.

Iceland is a self -declared nuclear free country. It is a part of the NATO (North Atlantic Treaty Organization). But it has no military of its own and hence USA has taken the responsibility to take care of Iceland’s defense. Though as of today the US army’s presence in Iceland is zilch, it still remains committed to its responsibilities to help Iceland, in case the need arises.

It is also rich in wildlife. Fisheries was until recently one of Iceland’s most important businesses and it still does a lot to promote fisheries and also to protect the interests of its fishermen. But now the Icelandic industry has shifted to other sectors and is developing rapidly in that direction too. Iceland is known as one of the most developed countries in the world.

Iceland is always ready to embrace anyone who visits it and the people who do visit, will never want to leave such a loving and beautiful country!

About the Author

Asberg Jonsson is the manager of Iceland Visitor, a company specializing in packages for Vacation in Iceland and day tours in Iceland. For more information visit www.icelandvisitor.com

Top 10 Iceland Attractions and Things to Do

Top 10 Iceland Attractions and Things to Do

Article by Nia Peters

The outdoors person will love visiting Iceland. This country has some of the most dramatic landscapes caused by volcanic eruptions. Some parts of the country are a result of glaciers, while other parts haven’t changed since the time of the Vikings.

Reykjavik the capital is surrounded by water, and offers visitors a large choice of boat tours that take people out whale watching. Many different types of whales are found in these waters as well as dolphins and porpoises. Make sure to choose a trip that takes you near the islands where there are large colonies of puffins.

An exciting way to see Iceland is by air. There are tour companies that take people up for a unique look at the entire area from the sky. This is a great way to see some of the most beautiful parts of the country. Most companies will tailor a trip to whatever your needs might be. A great idea for a family outing is to go on one of these excursions.

One of the most relaxing things to do in Iceland is to visit the thermal spas and pools. In Reykjavik they are found all over the city and offer a wonderful way for the traveler to kick back and relax. No matter what the weather, these geothermal springs are always warm and open to the public. For a special treat, visit the Blue Lagoon which is fed by hot mineral water from beneath the earth.

If you are an outdoors person and want to be active on your vacation Iceland offers it all, from horseback riding to trekking through vast areas of wilderness filled with wildlife. Iceland has three national parks for visitors to explore. The main one for visitors to see is Vatnajökull National Park, which is the largest park in all of Europe. It covers nearly 11% of Iceland and visitors will see the effects of fire and ice competing with each other over the ages.

Reykjavik, the capital of Iceland, is a city that is as cosmopolitan as any on the continent. Minutes away from the city, the traveler will find a beautiful countryside where a number of activities can be found for the adventuresome traveler. Midnight golf is a popular activity just as glacier trekking is, and it can all be found just minutes away from the capital.

If fine dining needs to be part of your vacation, this country has fine dining with some of the most imaginative cuisine you will find anywhere. If nightlife is what you’re looking for, this city is known for having one of the hottest nightlife scenes in Europe.

The city is also filled with culture. From historical sites to museums and theater, the cultural scene is full of life and energy. Iceland is no different than any other cosmopolitan city. There are festivals, exhibitions and plenty of things for a visitor to do and see.

A diverse country, Iceland has beautiful landscapes and a countryside that beckon the outdoor traveler. This truly is a city where there is something for everyone. The people are warm and friendly and love to share their country and culture with visitors. Iceland can truly be a very memorable vacation.

About the Author

Plan your Iceland vacation with an Iceland travel guide.

Ancient Jewellery – Icelandic and Viking Designs

Ancient Jewellery – Icelandic and Viking Designs

Article by Imran Ali

Modern and ancient jewellery from Iceland consisting of magic runes, volcano pearls and Viking symbols is quite popular all over the world. This type of jewellery is unique and alluring. People who like to collect antiques and collectibles would simple love this jewellery. There are beautiful pendants, rings and necklaces in this category made of 14k and 18k gold and silver. Some jewellery articles are also composed of Icelandic landscape and traditional Icelandic motifs. In addition to this, you can also locate an entire collection of lovely Viking jewellery including pendants against black magic, and beautiful bracelets made of pewter.

Magic runes have been used throughout the history in various forms of arts and cultures. These are also known order cialis as the alphabets of mystery and act as signs for foretelling and divination. Magic rune necklaces from Iceland are composed of pendants representing thunder, love, victory, trade and other concepts. These symbols are considered as lucky and people wear these necklaces to win over the heart of someone or to do a successful trade. Most of these pendants are made of solid silver and totally handcrafted. The dream symbol is quite popular among different magic runes. According to Icelandic folklore, if you wear this pendant all your dreams will come true when the moon is three nights old.

Other than magic runes, the golden trinity symbol is also quite popular in ancient jewellery from Iceland. Three crosses are used to create this unique symbol which represents the Father, the Son and the Holy Spirit. Tri-color trinity pendants with yellow, white and rose gold look beautiful and attractive. Golden trinity earrings can also be found in this category. Natural Icelandic lava jewellery is highly appreciated in all parts of the world. This jewellery is expertly handmade by using Icelandic lava rocks and solid silver. The pendant is shaped like a tear drop which looks amazing.

Viking symbols like small ship, Viking with an axe or a sword, and Viking sword and shield are also commonly used in Icelandic Ancient jewellery. Lovely pendants are made by using these designs which come with silver chains. Viking jewellery also encompasses rings with runic inscriptions and brooches made of pewter. You can find wonderful work of cloisonné on these rings, pendants and brooches which is an ancient enamel process used to decorate jewellery articles. Symbols like Helm of Awe and Hammer of Thor are commonly seen in Viking jewellery from Iceland.

Among Ancient jewellery from Iceland, conventional silver pendants consisting of dragon, star and heart-shaped designs are also popular. These pendants are again made of solid silver with optional gemstones. Dragon and star are two of the most widely used motifs in ancient Icelandic jewellery. Pendants with maps of Iceland in gold and silver can also be located in this category. This lovely collection includes Alrun runes, Thors Hammer, and magic rune necklaces made of pure gold. The use of unique designs and interesting symbols is characteristic of Icelandic jewellery which is rarely seen in other types of ancient pendants and rings.

About the Author

Please visit our site for full information like history, designs, types, buying tips, caring tips, cleaning tips, importance and all other important aspects of all Jewellery items and its different types and designs. You will find tons of articles on all popular jewellery designs and types like Ancient Jewellery.

Inspired Iceland making its mark – Hotels in Reykjavík busy as ever

Inspired Iceland making its mark – Hotels in Reykjavík busy as ever

Article by Tate Travis

The recently launched website, http://www.inspiredbyiceland.com, seems to be quickly making its mark. The website which was launched a few weeks ago amid concerns that the volcanic eruptions in Eyjafjallajökull and the following difficulties with air travel had caused many visiting tourists to cancel their vacations in Iceland this summer.

After a slow start to the season it now seems that business is picking up and in the last couple of weeks of great Icelandic summer weather, the downtown area of Reykjavík, touring- and recreational companies and hotels in Reykjavík have been brimming with happy and sometimes slightly sunburnt visitors.Many credit a lot of this to the afore-mentioned website. Inspired by Iceland is highly innovative, informative and above all interactive website that highlights Iceland many exciting possibilities.

It contains live streaming content from seven distinct attractions in Iceland. Including the Blue Lagoon, Geysir and Gullfoss, Jökulsárlón and the downtown area of Reykjavík. The website also contains a section that details all the necessary information for curious visitors, from accommodation to recreation and culture and shopping. The most vibrant factor of Inspired by Iceland is though the highly accessible design and the integration of personal and interactive material.

The website encourages its visitors to supply their own pictures, stories and videos of why they are inspired by Iceland. Among the many noted Icelanders that have participated are Björk and Sigurrós, of course, but the most fascinating part is the amount of personal accounts of either amusing or informative content that the public has posted on the site.The campaign seems to have hit the spot and the tourism industry is again in full flow. Yesterday the American director Eli Roth published his Inspired by Iceland video on the site and just a couple of days ago the site was voted one of the top internet sites that publish live streaming content. So for once, Icelanders seem to have gained the world´s attention with their own agenda, without any aid from its sometimes brutal natural forces and dire financial management.

About the Author

The recently launched website, http://www.inspiredbyiceland.com, seems to be quickly making its mark. After a slow start to the season it now seems that business is picking up and in the last couple of weeks of great Icelandic summer weather, the downtown area of Reykjavík, touring- and recreational companies and hotels in Reykjavík have been brimming with happy and sometimes slightly sunburnt visitors.